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Three short-term actions to boost business valuation before a sale

Three short-term actions to boost business valuation before a sale

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Date

03 Jul 2025

Category

Corporate Finance

Author

Lee Humble

Three short-term actions to boost business valuation before a sale

Business owners and management teams often ask us: “What can we do in the short term to boost our valuation ahead of a sale?” Naturally, the answer depends on the size, maturity, sector, and specifics of your business - but there are three practical, high-impact levers we frequently recommend. These are actions that don’t require a full transformation but can significantly shift buyer perception and value.

1. Increase visibility on forward revenues

Buyers don’t just pay for the past - they pay for confidence in the future. Demonstrating a clear and credible revenue outlook can materially lift valuation expectations.
This doesn’t always require signed contracts. A well-qualified pipeline, evidence of recurring income, or strong re-order patterns can all work in your favour. The key is demonstrating forecasting accuracy - buyers will scrutinise it.
With our clients, we often build a robust, data-driven view of future revenues. This includes scenario analysis and using specialist tools to back up the numbers with confidence and clarity.

2. Reduce reliance on the founder

If everything runs through the founder, it raises a red flag. Buyers want to know that the business can operate - and thrive - without the founder at the centre of every decision.
Simple steps like documenting key processes, delegating client relationships, and creating a functioning management team or board structure can go a long way. The goal is to shift the business from being “owner-led” to “investable,” and most importantly, sustainable.
This can be the most challenging of the three areas - especially if the founder is deeply embedded in day-to-day operations. It may require longer lead time and external support to plug management gaps or restructure leadership dynamics effectively.

3. Optimise your working capital cycle

No buyer wants to fund slow-paying debtors, inherit stretched creditors, or take a gamble on unresolved WIP. Cleaning up your working capital cycle now will benefit both short-term cash flow and final valuation.
Accelerating collections, tightening invoicing discipline, or renegotiating payment terms can make a material difference. This isn’t always difficult, but it does take focused execution and enough time for the changes to take effect.
In one recent case, we provided corporate finance services to a client facing a particularly bloated working capital cycle. With a few months of preparation, we helped demonstrate improvements that directly supported a higher negotiated equity value.

Small changes, big results

You don’t need to overhaul the business to improve your sale outcome. But tightening up these three areas can significantly improve buyer confidence - and, by extension, what they’re willing to pay.

We’re here to help

Our specialist Corporate Finance team is happy to sense-check your plans if you’re considering an exit in the next 12–24 months. From early-stage advice to full end-to-end transaction support, we’re here to ensure you achieve maximum value and a smooth process.
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FAQs

Business valuation is the process of determining the economic value of a company. It considers factors like revenue, profitability, assets, growth potential, and risk to estimate what a business is worth - often in preparation for a sale, investment, or strategic decision.

Short-term actions such as increasing visibility on future revenues, reducing founder dependency, and optimising your working capital cycle can all have a measurable impact on valuation without requiring a full business overhaul.

Buyers pay for future potential as much as historical performance. Demonstrating a credible, data-backed revenue outlook helps reduce perceived risk and can command a higher price.

If the business relies heavily on the founder for operations or client relationships, it can be seen as risky. Reducing that reliance shows the business is sustainable and investable, which typically increases buyer confidence and valuation.

Inefficient working capital ties up cash and can reduce sale proceeds. Cleaning up debtor days, invoicing processes, and supplier terms makes the business more attractive and can improve the final sale value.

Lee Humble

UK Head of Corporate Finance