Azets, the international accountancy and business advisory group, has continued the expansion of is Swedish business through the acquisition of Atrakta, operating in Östersund and Stockholm. The acquisition strengthens Azets’ local presence in Sweden and establishes is presence in Norrland.

The deal follows Azets’ recent acquisition of KPMG Sweden’s operations targeting small businesses, municipalities, and regions. Atrakta has expertise in auditing, accounting, and advisory services aimed at small and medium-sized enterprises.

Carolina Brandtman, Sweden CEO at Azets, said: “We are pleased with this acquisition as it aligns with our growth strategy and continues our local expansion strategy. We are proud to welcome Atrakta to the Azets family. Atrakta shares our passion for creating a culture with people, values, and customers at the heart.”

Atrakta has 20 employees, all driven by a shared ambition to build something new as part of a larger group that is challenging the industry. Joining Azets gives them a greater career pathways in Sweden, underpinned by international strength and scale.

Helen Salmonsson, CEO of Atrakta, said: “We operate in an industry with high demands for digitalisation, specialisms, and scalability. At Azets, Atrakta gains a new home with access to greater resources, broader expertise, and more technological capacity. This enables us to build on what we’ve created within Atrakta, with continued focus on SME companies, a values-driven approach, and personal advisory services. Now we can influence and share our insights in a larger context within a company whose values align with ours.”

Atrakta will become part of Azets’ Audit & Advisory business in Sweden, led by CEO Jenny Barksjö Forslund. The acquisition is expected to be completed on December 1, 2025.

 

About Azets

Azets is an international business advisory group, with 9,000 local experts in 190 locations across eight countries, backed by progressive technology. We are united by one clear purpose: to improve the lives of our clients, colleagues and communities in a sustainable way.

100,000+ clients on unique journeys trust us to meet their immediate and evolving needs, remove barriers, and deliver sustained outcomes so they can move forward with confidence.

For more information:

Shaun Staff

Group Head of Brand & Communications shaun.staff@azets.co.uk

Stuart McBride

Group Communications Manager – UK&I stuart.mcbride@azets.co.uk

Sara Aadnesen

Group Communications Manager – Nordics sara.aadnesen@azets.com