The Azets Barometer Q1 2026

What's Inside

Economic Sentiment & Performance

• 75% of leaders were optimistic about economic outlook, and 81% reported strong financial performance - but regional differences tell a deeper story.

The New Pillars of Resilience

• Operational agility and leadership capability now outrank cash reserves. Discover what's driving this fundamental shift.

AI Adoption & Digital Transformation

• 65% are increasing AI investment and 66% are boosting digitalisation—but adoption is uneven.

Market-by-Market Insights

• Deep dives into the UK, Ireland, Denmark, Finland, Norway, and Sweden with interactive dashboard filters.

*Important timing note: Fieldwork was completed in February–March 2026, prior to the US-Israel conflict with Iran. Data reflects business sentiment at that time.