Business Development and marketing
The initial lawful basis for processing personal data for the purpose of business development is our legitimate interest to develop our business by undertaking sales and marketing activities.
When we first contact an individual or organisation, we will seek consent to process personal data before we proceed any further. We retain evidence of the consent which has been provided.
When sending electronic marketing messages to existing customers concerning similar products or services to those already purchased, we rely on the “soft opt-in” approved by the UK’s Information Commissioner and similar mechanisms in other European countries. Such mechanisms permit us to lawfully send marketing messages to existing customers provided that they contain an “opt out” mechanism.
The lawful basis for sending electronic marketing messages to named individuals is consent. We retain evidence of the consent which has been provided.
We retain personal data collected through our business development processes for as long as we believe our products and services may be of interest to prospective customers. Individuals and organisations can ask to be removed from our business development system at any time.